Why Affiliate Marketing Is the Most Trusted and Lucrative Method of Making Money Online

For those of you clueless about affiliate marketing, it is a business setup based on revenue sharing. An affiliate agrees to endorse a merchant’s products or services on his website. He is provided with a unique code, clicking which directs visitors to the merchant website. The affiliate earns a commission for every customer generated via its website. Some pay for every click while others for every view, few for every lead and many for every sale. Affiliates can earn upto 25% by way of commissions with bigger programs offering almost 50%.

Today, affiliate marketing is considered as one of the most trusted and lucrative methods of making money online. If you want to know why, you can read up the reasons given below.

It is easy to setup –

If you are looking to set up an online business, this one is the easiest. It requires low investment. This however does not mean that it does not need a commitment of time and effort. You have to set up a website where you can publish text adverts and banners. It requires only basic knowledge of HTML and writing content. You can hire the services of a web designer and a content writer to get the task completed for you.

You also have the liberty to choose your work hours. You can be your own boss and work at your own speed.

You don’t have to create a product –

Affiliate marketing involves promoting a merchant’s product. Thus, you don’t have to create any new product or consider production costs when starting up your online business. The storage, packing and shipment costs are taken care of by the merchant. To add, you do not have to deal with the hassles of customer support and complaints.

Absence of a physical location –

This business can be run from the comfort of your home. Since it doesn’t call for storing products and doesn’t need an office of employees, you don’t need a separate physical location from where to run your business. The only requirements are a computer, internet connection and a website.

Scope for a global audience –

With the internet, you are no longer tied down to a specific physical location. Also, as the website is available round the clock, time differences are don’t matter. A global audience automatically increases the earning potential.

It’s free to join –

Most affiliate marketing programs offer free membership. You have to complete a simple registration process to start earning. This gives you an opportunity to distribute yourselves among different affiliate programs to see what really works for you. A few programs do have some terms and conditions with targets to complete in a specified duration of time, yet they are manageable.

A good source of passive income –

Affiliate marketing is an online money making method that carry on without disturbing your 9-5 job. It can become a steady source of passive income supplementing your monthly budget for a few added luxuries.

Low risk –

Finally, there’s nothing to lose in affiliate marketing. It proves a win-win situation for the merchant and the affiliate.

Benefits of Blogging for Business

Blogging for Business.

It may not have seemed like a good marketing idea a decade ago, but blogging can actually be very beneficial for your business. If you have an online business and you want to generate a lot of traffic for your site, then you may want to consider blogging for business. If you do it the right way, blogging can not only generate loads of traffic for your site, it can also earn you some money on the side. Below are some of the benefits that blogging can have on your business:

  • Blogging can help you promote your products and services.

If you have enough readers visiting your blog daily, then it should not be so much of a problem getting them to subscribe to your products and services. The key to promoting your business through your blog is to attract the right demographic by posting content that is relevant to them. Once you catch the attention of the right kind of people, it should not be so hard to sell to them.

  • Blogging for business can help you be more in touch with your clients

People like it better when they know something about the seller. Those who sell things and incorporate their own experiences while doing so generally earn more because other people can relate to their experiences. Keep in mind that your customers would like it if they know that you can empathize with them.

  • It’s easy and free to set up a blog.

You don’t need to purchase a website just to put up a blog. There are a lot of free blog hosting sites online. It would be helpful to choose a hosting site that is mostly visited by people to make it easier to attract readers.

  • Blogging for business is an effective marketing strategy.

Why spend so much money on paying for traditional advertising and marketing strategies when you can advertise subtly without making your readers feel like you are hard-selling your products? Blogging is an easy and effective way to do this.

  • Blogging for business allows your customers to have free access to information about your products.

Consumers will always feel better about buying your products if they had enough knowledge about it. It would be helpful to add detailed and informative descriptions of your products on your blog to give your customers’ peace of mind.

Start Blogging for Business.

Blogging for business can be a very rewarding endeavor. You not only get a chance to advertise your products and services to generate more traffic for your website, you also get a creative outlet for your views and ideas. If you want to venture into blogging as your primary marketing strategy, make sure that you do it the right way. Find relevant content, make your blog more visible and make sure to attract the right kind of people. It should not be so difficult to blog if you know exactly how to go about it. It would be helpful to do some research beforehand to know exactly what kind of content your preferred demographic is looking for.

What Is Affiliate Marketing? And How Does It Work?

What exactly is affiliate marketing?

Affiliate marketing is a performance-based marketing arrangement, in which a business rewards individuals (affiliates or affiliate marketers) for promoting its products or services.

Here’s a typical example of an affiliate marketing arrangement:

ABC Electronics, an online electronics retailer, has set up an affiliate program and encourages affiliates to join the program. You register for the affiliate program and start promoting various products offered by ABC Electronics.

Each time a purchase is made by a customer you refer to ABC Electronics’ online store, you will earn a commission on the sale, which is a specified percentage of the sale price.

In the example above, ABC Electronics is the merchant running the affiliate program, while you are the affiliate or affiliate marketer promoting its products.

How does affiliate marketing work?

Since every business needs to attract customers in order to thrive, many businesses adopt the affiliate marketing strategy. That is, they “recruit” affiliate marketers to promote their products or services on the internet.

This strategy is cost-effective, since the merchant will only pay a commission when a referred customer completes a purchase.

From the perspective of the affiliate marketer, the commission is enough motivation. Even more alluring is the fact that there’s no limit to how much an affiliate can earn every month. The more customers you refer to the business, the more money you make.

So, each successfully completed sale is a win-win-win situation: a win for the business (new customer), a win for the affiliate (additional income), and a win for the customer (the new product/service purchased).

How exactly does an affiliate promote a merchant’s products or services?

To become an affiliate marketer, your first step is to register for the affiliate program set up by any merchant of your choice.

After you’ve completed your registration, you’ll need to generate your unique affiliate link for each offer that you want to promote. Because this link is what tells your merchant that you facilitated a sale, you’ll need to place it on any platform you use for affiliate marketing.

There are many ways to promote your merchant’s offers. They include the following:

1. Blogging

This involves creating a blog, either specifically for the offers you’re promoting or for a more general topic that is closely related with the offers.

For example, if you intend to promote electric blenders for ABC Electronics using a blog, your blog can be focused on the specific model of blender you want to promote, on blenders of different brands, or even on kitchen appliances in general.

2. Forum marketing

This involves joining and participating actively in a forum where there are users who are likely to be interested in the products or services you’re promoting.

Your goal would be to offer helpful information to others, while recommending your offers in a subtle way.

3. Social media marketing

You can also promote your merchant’s offers on Facebook, Twitter, and other social media platforms. A smart way to achieve success with this strategy is to create a group or page that is catered to users who are very likely to be interested in the products or services you’re promoting.

Your aim here is to offer helpful information related to your merchant’s offers and promoting those offers covertly.

4. Email marketing

This very popular strategy involves creating an incentive — such as a free e-book — that will attract the attention of people who are likely to be interested in the products or services you’re promoting, and then using that incentive as bait to get them to join your mailing list.

After building a huge list of subscribers and maintaining a cordial relationship with them through helpful information, you can pitch them the products or services you’re promoting.

Other strategies include banner advertising and pay-per-click advertising. I won’t dwell much on those in this post.

Regardless of the platform you choose, your ultimate goal is to make money by encouraging people to buy whatever you’re promoting by visiting the merchant’s online store through your unique affiliate link.

With all of the above in mind, I’m sure you now have a better understanding of what affiliate marketing is and how it works.